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心理学和平面设计学具有共同的研究兴趣,都在挖掘人的思想和情感,分析人在知觉过程中眼与脑是如何共同起作用的。由于生理和心理因素,人对于整体、统一与和谐具有天生的需求。这决定了人的双眼和头脑必然首先感知到一个客体的整体,再感知其他各个组成部分。而人接收和加工的视觉信息是有限的。因此,焦点和变化的有效设置能更好地提高设计的商业价值。
Psychology and graphic design have a common interest in research, are digging people’s thoughts and emotions, analysis of how people in the process of perception eye and brain work together. Because of physical and psychological factors, people have innate needs for unity, unity and harmony. This determines that human eyes and mind must first perceive the entirety of an object and then perceive the other components. Visual information received and processed by humans is limited. Therefore, the effective setting of focus and change can improve the commercial value of design.