驰名商标的保护与限制一直以来是一个矛盾的话题。对驰名商标保护过分的关注,从另一个角度又给驰名商标保护制度带来了一定的局限与法律上的困境。在对驰名商标提供特殊保护的同时,也应对其给予必要的限制。立法应明确驰名商标的认定标准和限制驰名商标所有人的自我淡化行为,并且对驰名商标的许可、转让行为也应进行严格限制。 The protection and restriction of well-known trademarks have always been a contradictory topic. Excessive concern for the protection of well-known trademarks also brings some limitations and legal difficulties to the well-known trademark protection system from another perspective. While providing special protection for well-known trademarks, they should also be given the necessary restrictions. The legislation should clarify the standards of recognition of well-known trademarks and restrict the self-desalination of well-known trademark owners, and strictly control the licensing and transfer of well-known trademarks.