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IBS 10000标准体系是IBS经过对全球数百个著名品牌进行多年持续的系统研究与分析,运用系统工程理论、运筹学、辩证法、计算机技术等科学技术与手段总结和编制的品牌规范化、标准化的工作流程在当今经济全球化的浪潮中,提升品牌竞争力已经成为各国参与世界经济竞争的势在必行之举。而中国作为经济总量世界第二、出口总量世界第一的制造大国和出口大国,但在品牌建设方面却不尽如人意,这一问题必须引起国人,特别是从事品牌建设的行业领头人的关注和思考。近日,本刊记者就此专访了国际品牌标准工程组织(International Brand Standard Engineering Organization,简称“IBS”中国区秘书长陈放教授。
IBS 10000 standard system is IBS After many years of continuous systematic research and analysis on hundreds of famous brands around the world, IBS standardized and standardized the work using systematic engineering theory, operational research, dialectics, computer technology and other scientific techniques and methods Process In today’s tidal wave of economic globalization, improving brand competitiveness has become an imperative for all countries to participate in world economic competition. As the second largest economy in the world and the largest manufacturing and exporting country in the world in terms of total exports, China has not achieved satisfactory results in brand building. This issue must arouse people, especially those who are leaders in brand building Concerns and thinking. Recently, the correspondents interviewed in this interview with the International Brand Standard Engineering Organization (referred to as “IBS ” Professor Chen Fang, secretary general of China.