POP是英语 point of purchase的缩写形式,基本意思是“购买地点”。POP广告指出现在购买地点的所有广告宣传。它可以分为销售点POP广告与品牌POP广告两类。品牌POP广告指的是由企业制作、布置在销售点用以宣传自己产品或品牌的广告,如悬挂小旗、张贴宣传画、布置陈列式货架、播放宣传录象等等。通常带有企业产品形象、品 POP is an abbreviation of English point of purchase, the basic meaning is “place of purchase.” POP Advertising Indicates all advertising where the purchase is now. It can be divided into point-of-sale POP advertising and brand POP advertising two categories. Brand POP ads refer to advertisements made by companies, placed at point-of-sale to advertise their products or brands, such as hanging flags, posters, layout displays, promotional videos and more. Usually with a corporate image, products