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上海崇源2004年春季拍卖会上,20片甲骨文,拍出了5280万元天价。预先得当的宣传攻势、广泛的社会关注,尘埃落定后,大家不由意识到,这显然可被称作一次精心策划、吸引人心的社会化表演战役,背后的总设计师,就是先文博后拍卖,从事艺术品经营多年的崇源拍卖公司总经理季崇建。这次拍卖,使得以往在拍卖舞台上不大受大众眼球关注的崇源一下子凸显出来,这样的事件营销符合季崇建的“面上处理,以点突破”的企业战略。与他交谈,你总能
Shanghai Chongyuan 2004 spring auction, 20 pieces of Oracle, made a price of 52,800,000 yuan. With pre-emptive propaganda and widespread social concerns, everyone can not help but realize that this is clearly called a well-planned and attractive social performance campaign. The chief designer behind this is the Wen-Bo Post-Auction , Engaged in works of art for many years Chong Yuan auction general manager quarter Chong Jian. This auction, making in the past on the auction stage is not much attention by the public eye Chongyuan all of a sudden highlights such event marketing in line with Ji Chong Jian “face to deal with a breakthrough point ” business strategy. Talk to him, you can always