亲和力是拉近播音员主持人与受众距离的关键,也是播音员主持人获得受众喜爱的重要素养。一方面,亲和力是播音主持工作者魅力中最重要的内容,有了亲和力,才能使自身与受众之间的距离更进一步。目前,从央视到地方的播音主持工作者,亲和力几乎成为其发展和提高自身素养的重要方法,也是获得观众好评和支持的有效方法。如现阶段央视康辉、海霞等新生代主持人,其形象的打造都以亲民风格为主,在播音主持的过程中, Affinity is the key to narrowing the distance between the announcer’s host and the audience. It is also an important factor that the announcer’s host receives the audience’s favorite. On the one hand, affinity is the most important part of the charisma of the broadcaster, and with its affinity, the distance between itself and the audience can be taken a step further. Currently, from CCTV to local radio hosts, affinity has become an important method for developing and enhancing their own literacy, and is also an effective way to gain the praise and support of the audience. At this stage, CCTV Kang Hui, Haixia and other new generation of presenters, the image of the building are based on the people-oriented style, in the broadcast moderator process,