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近年,科技广告已成为科技期刊的一个内容.科技期刊的主要功能之一是传播科技信息.科技广告,含有科技信息,科技期刊刊登科技广告,可增加刊物的信息量,具有促进科技新成果的推广与转化为生产力的作用.同时在科技期刊上刊登科技广告还可提高期刊和刊户两方面的经济效益和社会效益.可见科技期刊的科技广告,是对刊物、读者和广告客户三者均是有利的.因此,科技期刊应重视研究广告,提高广告质量.提高科技期刊广告质量的关键是要重视广告文稿的选择.这是我们广告编辑的重要责任.广告文稿的选择,主要是广告文稿的内容、结构和语言三方面的选择问题.
In recent years, science and technology advertising has become a part of science and technology periodicals.Science and technology periodical is one of the main functions of the dissemination of scientific and technological information.Science and technology advertising, scientific and technological information, science and technology periodicals published in science and technology advertising, can increase the amount of publication information, with new achievements in science and technology Promotion and conversion into productivity.At the same time in the periodicals published in science and technology advertising can also improve the periodicals and periodicals both economic and social benefits.Seeing sci-tech periodicals technology advertising, publications, readers and advertisers are all three Is advantageous.Therefore, sci-tech periodicals should pay attention to researching advertisements and improve the quality of advertisements.The key to improve the advertising quality of sci-tech periodicals is to pay attention to the selection of advertisements, which is the important responsibility of our editors.Annual choice of advertisement, The content, the structure and the language three aspects choice question.