随着我国市场经济的发展和零售市场的开放,国际商业资本纷纷涌入,正以各种方式和手段,寻求快速发展。在经营管理、发展战略等方面,以他们雄厚的实力和独具特色的营销策略,吸引着广大消费者;另外,中国市场之大,态势复杂难于管理,假冒伪劣产品横行猖撅,严重损害消费者利益。在某些方面对商业流通也形成了一定的冲击和影响。 With the development of the market economy and the opening up of the retail market in our country, international commercial capital have poured in one after another and are seeking rapid development in various ways and means. In the management, development strategy, with their solid strength and unique marketing strategy, to attract the vast number of consumers; In addition, China’s large market, the situation is complex and difficult to manage, fake and shoddy products rampant, seriously damaging consumption Interests. In some aspects of commercial circulation also formed a certain impact and influence.