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《公共关系学》是全国高等教育自学考试企业管理、市场营销、人力资源管理、国际贸易、行政管理、广告、文秘等专业必修的专业基础课。从近五年来的考试阅卷中笔者发现,相当一部分考生这门课程考得不够理想,得高分的考生更是凤毛麟角。那么,考生朋友如何才能在《公共关系学》自考中取得较好的成绩呢?下面结合近五年来考试的试卷情况进行分析,希望对考生朋友的自学与应考有所帮助。
“Public Relations” is the national basic course of self-study examinations for higher education compulsory major specialized in business management, marketing, human resources management, international trade, administration, advertising, secretarial and other professional. From the past five years of exam marking I found that a considerable part of the candidates test this course is not ideal, high scores of candidates is even more rare. Then, how can a candidate friend get better grades in the “Public Relations” self-test? The following is a combination of papers in the past five years, the analysis of the examination papers, I hope the students self-study and candidates should be helpful.