小规模旅游的发展,很自然地被人们看作适合乡村地区的经济发展模式。然而,其影响是存在争议的,且并不总是十分明显。为检验该议题的合理性,本文对以色列乡村地区旅游小企业的公共支持情况做了实证研究。通过成本-效果分析和成本-效益分析,可知公共部门对旅游小企业的的支持能得到可观的回报。评价方法在本文中也有讨论,同时公共政策所引起的人们对乡村地区不同类型旅游活动的可持续性的关注也得到了分析论证。 The development of small-scale tourism is naturally seen as a mode of economic development suited to rural areas. However, its impact is controversial and not always obvious. To test the rationality of the issue, this paper empirically studies the public support for small tourism enterprises in rural Israel. Through cost-effectiveness analysis and cost-benefit analysis, we can see that the public sector’s support for small tourism enterprises can make a considerable return. The method of evaluation is also discussed in this article, and the concerns raised by public policy about the sustainability of different types of tourism in rural areas have also been analyzed and demonstrated.