2013年12月12日,北京顺鑫农业股份有限公司牛栏山酒厂与酒仙网电子商务股份有限公司在北京香格里拉酒店正式签署战略合作协议,这标志着双方的商务合作将进入一个全新的发展阶段。北京牛栏山酒厂是中国北方最大的白酒生产和销售企业之一,“牛栏山”品牌有着良好的品牌知名度和美誉度,其二锅头系列产品畅销全国大部分地区。2012年底,为了进一步拓展与创新销售渠道,牛栏山与酒仙网达成合作,开展电商业务。这不仅是对牛栏山传统销售渠道的有效补充,同时对于牛栏山新型消费者的培育也起到了积极地推动作用。由于牛栏山品牌的精准定位和优良的产品品质,以及一 On December 12, 2013, Beijing Shunxin Agriculture Co., Ltd. Niulan Mountain Winery and Citadines e-commerce Co., Ltd. formally signed a strategic cooperation agreement at Shangri-La Hotel, Beijing, marking a new development of business cooperation between the two sides stage. Beijing Niulan Mountain Winery is one of the largest producers and distributors of white spirit in northern China. The brand “Niulan Mountain” has a good brand awareness and reputation, and its Erguotou series products are sold well in most parts of the country. By the end of 2012, in order to further expand and innovate sales channels, Niulanshan reached an agreement with Jiuxian to launch its e-commerce business. This is not only an effective supplement to the traditional sales channels in Niulan Mountain, but also a positive impetus to the cultivation of new-type consumers in Niulanshan. Due to the precise positioning of Niulanshan brand and excellent product quality, as well as one