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近日,《国际公关》记者采访了中国国际公共关系协会副会长、学术委员会主任委员,历届中国最佳公共关系案例大赛评委会委员郭惠民教授。他解读了第十一届中国公共关系案例大赛的奖项类别与后期推广工作。《国际公关》:今年案例大赛类别跟往年相比有所变化,为什么进行了新的修订?郭惠民:本届大赛组委会对大赛类别做了较大的调整和修订。首先将过去大赛类别名称中的“公关”全部用“公共关系”或“传播管理”替代,以证视听,避免歧义,以推动中国
Recently, the “PR” reporter interviewed the vice chairman of the China International Relations Association, chairman of the Academic Committee, the previous China Best Public Relations Case Competition Jury member Professor Guo Huimin. He interpreted the awards category and post-promotion work of the 11th China Public Relations Case Competition. “International PR”: This year the type of case contest has changed compared with previous years, and why a new revision was made? Guo Huimin: The organizing committee of this contest made major adjustments and amendments to the contest categories. First of all the name of the past competition category “public relations ” all “public relations ” or “communication management ” instead of witness, to avoid ambiguity in order to promote China