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由于自身条件和消费环境的影响,农村消费者成为市场中最大的弱势群体。各种假冒伪劣商品、变质商品严重侵害了广大农村消费者的合法权益,因此加强对农村消费者的特别保护已经刻不容缓。基于农村消费者和农村市场的特点,以及我国农村消费者权益保护工作中存在的问题,我们需要从国家保护、社会保护和农村消费者自身保护等三个方面构建农村消费者权益保护机制以创建安全和谐的农村消费环境。
Due to its own conditions and the impact of the consumer environment, rural consumers have become the largest disadvantaged groups in the market. A variety of fake and shoddy goods, spoilage goods seriously violated the legitimate rights and interests of the vast rural consumers, so to strengthen the special protection of rural consumers has been urgent. Based on the characteristics of rural consumers and rural markets and the problems existing in the protection of rights and interests of rural consumers in China, we need to build rural consumer protection mechanisms from three aspects: state protection, social protection and rural consumers’ self-protection Safe and harmonious rural consumption environment.