对一个企业来说,摧毁它的魔鬼,经常就是当初使它焕发生机的福音。第19期《21世纪商业评论》管理实务中的情景案例,就是对这个道理的再一次印证。泰德兰公司,因为顽固地保护给公司带来过巨额利润的产品,而拒绝将一种新药品纳入商业化进程。可以想见的是,一旦这种新产品在其他制药公司手中开始商业操作,泰德兰的泰宁很可能将受到毁灭性的打击。福特领导下的福特汽车就曾上演 For a business, the devil that destroys it is often the gospel of its original purpose. The case scenario in the management practice of the 21st Century Business Review is another proof of this. Tedlan, which refuses to include a new drug in the process of commercialization because it stubbornly protects products that generate huge profits for the company. It is conceivable that Tedran in Tideland is likely to be devastatingly battered once the new product starts commercial operations at other pharmaceutical companies. Ford Motor Company under the leadership of staged