在媒体种类日益齐全,功能逐渐强大的今天,大众传媒对思想政治工作的影响也越来越大。本文从思想政治工作要应对意识形态领域斗争的历史任务、把握信息技术长足发展的历史机遇、代表先进文化发展方向的历史革命三个角度剖析了大众传媒的巨大作用,并提出了切实可行的应对策略。 Nowadays, with the increasingly complete media types and increasingly powerful functions, the mass media has also had an increasingly greater impact on ideological and political work. This paper analyzes the great role of mass media from the historical tasks of ideological and political work to combat the struggle in the field of ideology, grasp the historic opportunity of the rapid development of information technology and the historical revolution that represents the direction of the development of advanced culture and put forward the practical countermeasures Strategy.