企业社会责任一直是很多公司用来提升他们公众形象的有利工具,以及对提高销售额起到潜在的作用。而且,公司的企业社会责任还会给其潜在员工传达重要的信号。根据经济咨询公司EPG的一份报告显示,美国和英国财富500强的公司每年总计花费超过150亿美元的经费在企业社会责任相关的活动上。不只是存粹地做好事,这样做的回报是公司的 Corporate social responsibility has always been a powerful tool that many companies use to enhance their public image, and it has a potential role in increasing sales. Moreover, the company’s corporate social responsibility will also convey important signals to its potential employees. According to a report by the economic consulting firm EPG, the U.S. and U.K. Fortune 500 companies spend more than $15 billion each year on corporate social responsibility-related activities. It’s not just doing good deeds. The reward for doing so is the company’s