中国美术的现代性转型,同文化的现代性转型一样,亟须借助一种兼具时效性和规模性的传播方式,光靠学校难以达到这样的效果,因为学校教育的优长并不在于大众传播。清末民初,以商务印书馆为代表的近代出版机构,成为一种特殊的美术史“现象”——通过出版方式传播美术,负担起继学校、社团、美展以外,推动美术发展的社会力量。出版与学校、美展等板块多管齐下,架构起美术向现代性转型的立体模型。1897年,商务印书馆在上海创立。她是近代中国最重要的学 As with the modern transformation of culture, the modern transformation of Chinese fine arts urgently needs such means of communication of both timeliness and scale, which can hardly be achieved by schools alone. The superiority of school education does not lie in the public spread. At the end of the Qing Dynasty and the beginning of the Republic of China, the modern publishing agencies represented by the Commercial Press became a special kind of art history “Phenomenon ” - disseminating fine art through publishing mode and borne social promotion of art development beyond the school, community and art exhibition power. Publishing and schools, the United States and other sections of the multi-pronged management architecture from the modern three-dimensional model of the transition. In 1897, the Commercial Press was founded in Shanghai. She is the most important science in modern China