Nobrand 平面系列懦弱、保守、没有激情的人是不会冲浪的。追逐海浪的人,本身就是一个符号。要向这些人群卖广告,就必定要用他们认同的语言。不羁、略带反叛自然就是基调。这套为日本冲浪服饰品牌 Nobrand 创作的系列平面广告,能在纽约国际广告节得到佳绩及在别的国际广告奖项中有突出表现,主要原因莫过于作品能透过简单而悦目的手法,宣扬了冲浪人看待自 The Nobrand Plane Series is cowardly, conservative, unassuming, and not surfing. The person chasing the waves itself is a symbol. To sell ads to these people, you must use the language they agree with. Unruly, slightly rebellious nature is the keynote. The series of print ads for the Japanese surfwear brand Nobrand, which made its mark at the New York Festival and its prominence at other international awards, was mostly due to its simple and pleasing approach Surfers look at themselves