1、产品满意度不够,与竞争品牌相比,品质与卖点落后。因此失败的产品占21%。产品满意度主要来自于消费者对产品的综合评价。消费者对产品的综合评价主要在5个方面:第一,产品品质评价;第二,使用价值或消费者价值评价;第三,包装和外观评价;第四,与同类产品择比性评价; 1, product satisfaction is not enough, compared with the competitive brands, quality and selling point behind. So the failure of products accounted for 21%. Product satisfaction mainly comes from consumers' comprehensive evaluation of products. The overall evaluation of consumers on the product mainly in five aspects: first, product quality evaluation; second, the value of the consumer or consumer evaluation; third, packaging and appearance evaluation; fourth, with similar products selectivity evaluation;