当今中国,就业与创业越来越成为一个关系社会稳定和发展的主题,鼓励创业带动就业已成各界共识,但创业成功率较低。如何有效地提升创业者对企业绩效的贡献,从而提高创业成功率,实现创业带动就业的培增效应,是创业园区面临的一大挑战。基于此,本研究试立足于文化视角,以创业园区文化建设为切入点,揭示创业文化导向对创业者的主观影响从而提升企业绩效的激励因子,从创业文化导向的角度探讨初创企业经济绩效的成长性。通过实证研究,证明创业文化导向 Nowadays, employment and entrepreneurship have increasingly become the theme of social stability and development. Encouraging entrepreneurship to promote employment has become the consensus of all walks of life, but the success rate of starting a business is low. How to effectively improve the contribution of entrepreneurs to business performance, so as to improve the success rate of entrepreneurship and increase the employment effect of entrepreneurship, is one of the major challenges that entrepreneurship parks face. Based on this, this research tries to explore the motivational factors of entrepreneurial culture by starting from the perspective of culture, starting from the cultural construction of entrepreneurial park and revealing the subjective influence of entrepreneurial culture on entrepreneurs, so as to explore the economic performance of startups from the perspective of entrepreneurial culture Growth. Through empirical research, proof of entrepreneurial culture orientation