当下新农村建设不断深入,广大人民群众文化生活不断提高,促进了地方电视台的发展。要想在竞争激烈的环境中脱颖而出,提升人力资源管理十分重要,其能够为电视台挑选优秀人才,促进节目不断创新。要实现人力资源管理的有效应用,需要完善、健全的激励机制来支撑,以此不断提升员工素质、吸引优秀人才, The current new rural areas continue to deepen, the broad masses of people’s cultural life continues to improve, and promote the development of local television stations. In order to stand out in a competitive environment, it is important to enhance human resources management. It can select outstanding talents for television stations and promote innovative programs. To achieve the effective application of human resource management, we need sound and sound incentive mechanism to support, in order to continuously improve the quality of staff to attract talented people,