设计策略在企业发展中起到非常重要的作用。本文从分析设计策略的含义入手,围绕LG集团的发展,从企业发展策略层面探讨了贯穿其中的设计策略。从中可以看到,在企业发展的不同阶段选择适合企业发展的设计策略至关重要。本文虽然重点分析的是国外的企业,但是希望能对国内企业的发展有一定的借鉴与参考。 Design strategy in the development of enterprises play a very important role. Starting from the analysis of the meaning of design strategy, this article focuses on the development of LG Group, and discusses the design strategy running through it from the aspect of enterprise development strategy. It can be seen from this that it is important to choose a design strategy that fits the needs of the enterprise at different stages of the enterprise’s development. Although this article focuses on the analysis of foreign enterprises, but I hope to have some reference to the development of domestic enterprises.