20世纪80年代,“媒介与性别”作为学界的一个话题即已出现,但主要是在女性文学和女性主义电影领域。1995年联合国第四次世界妇女大会在北京召开,有力地推动了传播学方面的相关研究。此后,随着社会经济生活和文化生活的巨大变化,大众传媒空前活跃,其作用也愈益凸显。在这一过程中,大众传媒所编制的各种“形象”集媒介信息产品和媒介权力于一身,日渐成为媒体受众无法抗拒的存 In the 1980s, “media and gender” as a topic of academia has emerged, but mainly in the field of female literature and feminist film. In 1995, the Fourth UN World Conference on Women was held in Beijing, which effectively promoted relevant researches in communication science. Since then, with the dramatic changes in social and economic life and cultural life, the mass media has become more active and its role has become increasingly prominent. In this process, various “images” of the mass media have compiled media information products and media rights and become an irresistible media audience.