一、引言近年来,随着人们物质文化生活水平的不断提高,我国旅游业开始由低级消费模式的“观光旅游”向更高层次的“体验旅游”发展。体验式旅游作为高产出的旅游项目已经逐渐成为一种时尚,在日本、欧美等国家得到了普遍发展,旨在使人们通过旅游亲自参与一些具有趣味性、教育性、审美性的活动,达到休闲度假、健身强体、缓解压力, I. Introduction In recent years, with the continuous improvement of people’s material and cultural life, China’s tourism industry has begun to develop from a “low-level consumption pattern” of “tourism” to a higher level of “experiential tourism.” Experiential tourism, as a high-yield tourism project, has gradually become a fashion, has been widely developed in Japan, Europe and the United States and other countries, aims to enable people to personally participate in some fun, educational and aesthetic activities through tourism to achieve Leisure, fitness, to relieve stress,