品质不够、品牌不够,服务来补。以往对于服务不太重视的自主品牌,在竞争加剧时更有机会打好这张牌2012年7月16日,围绕着自主品牌的发展,《汽车商业评论》记者与北辰亚运村汽车交易市场总经理迟亦枫作了一下午的沟通。他在肯定自主品牌品质提升的同时,也指出这种品质的提高与合资品牌还有很大的差距。在亚市年均10万辆的汽车交易中,总会收到产品质量方面的投诉,这其中自主品牌占比非常大,迟亦枫的调查显示,自 Quality is not enough, not enough brand, service to make up. In the past, the independent brands that paid less attention to the service were more likely to play this card when the competition intensified. On July 16, 2012, around the development of independent brands, the reporter of “Automobile Business Review” and the general manager of Auto Market of North Star Asian Games Village Chi also made an afternoon late communication. While affirming the quality improvement of his own brand, he also pointed out that there is still a big gap between this improvement in quality and the joint venture brand. In Asia, the average annual 100,000 car transactions, will always receive complaints about product quality, which accounted for a very large proportion of independent brands, Chih-Feng Chi’s survey showed that from