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随着经济的高速发展,居民生活水平逐步提高,不仅仅是国家还包括人们对群众体育的受欢迎程度越来越重视。参加羽毛球运动能够有助于培养竞技意识和进取精神,有助于强身健体,提高免疫力,缓解疲劳,有益于加强文化修养,还有益于陶冶情操,增添生活情趣。羽毛球不仅趣味性强,效果佳而且参与人群不受身体、年龄、性别等限制,大大地得到不少运动消费者的青睐。随着羽毛球参与的人们越来越多,产生了更多的球馆、羽毛球俱乐部、培训班等,为了更好地引导羽毛球运动消费者,该文提出了一些可行性的建议和意见。对羽毛球馆的基本人群、消费者的收入情况、运动消费情况、消费者满意程度、消费建议等作了深入调查。
With the rapid economic development, residents living standards gradually increased, not only countries but also people’s attention to the popularity of mass sports more and more. Participating in badminton can help to cultivate athletic consciousness and enterprising spirit, which can help keep fit, improve immunity, relieve fatigue, enhance cultural cultivation, and also cultivate sentiments and enhance the taste of life. Badminton is not only interesting, good results and participate in the crowd from the body, age, gender and other restrictions, much by many sports consumers of all ages. With more and more people participating in badminton, more clubs, badminton clubs and training courses have been produced. In order to better guide the badminton consumers, this article puts forward some feasible suggestions and opinions. Badminton hall of the basic population, consumer income, sports consumption, consumer satisfaction, consumer advice, made in-depth investigation.