市场营销学是一门应用性、实践性很强的学科,其在促进企业生产和社会经济发展方面具有巨大作用,其学科性和社会发展现实要求我们加强市场营销人才的培养。为此,必须以理论为先导,以实践为中心,加强市场营销教学模式的创新,处理好理论教学和实践性教学的关系,以适应新世纪我国市场营销人才培养的需求。 Marketing is an applied and practical discipline which plays an important role in promoting enterprise production and social economic development. Its discipline and social development reality require us to strengthen the cultivation of marketing talents. To this end, we must take the theory as the guide and practice as the center, strengthen the innovation of marketing teaching mode, handle the relationship between theoretical teaching and practical teaching, so as to meet the demand of our country’s marketing talents cultivation in the new century.