VIP客户通常是某一领域的特定客户、重点客户、主要客户、关键客户和优质客户,是指那些占客户总量比例不高但采购数额却占了企业整体营业额的大部分(尤其是对高盈利产品的采购)、对企业有较好的忠诚度、传承和认可企业文化并愿意和企业建立长期合作关系的大客户。VIP客户是实现企业利润和可持续发展最为重要的保障之一。对VIP客户的维护和管理,为VIP客户提供持续、个性化的解决方案,并以此来满足客户的特定需求,从 VIP customers are usually specific customers, key customers, major customers, key customers and high-quality customers in a particular field. They refer to those who account for a small proportion of total customers, but the purchase amount accounts for the bulk of the enterprise’s total turnover (especially for High-profit product procurement), have a good loyalty to enterprises, heritage and recognition of corporate culture and are willing to establish long-term business relationship with large customers. VIP customers is one of the most important guarantee for the realization of corporate profits and sustainable development. VIP customer’s maintenance and management, providing continuous and personalized solutions for VIP customers, and thus to meet the specific needs of customers, from