本文中笔者深度挖掘BAPE品牌的时代背景,并通过对BAPE设计各元素的深入剖析,找出了该品牌设计思维的根源。期望以点带面,藉由该品牌的分析,提出了一种艺术现象或潮流的兴起,基于一定的经济文化背景并能折射出一个时代的特征。而现代设计,不仅是对视觉效果的把握,更应该关注受众精神层面的需求,充分体现设计的人性化和时代感。 In this paper, I deeply tap the background of the BAPE brand and through the in-depth analysis of the various elements of BAPE design to identify the root causes of the brand’s design thinking. It is hoped that with the analysis of the brand, it is hoped that the emergence of an artistic phenomenon or trend will be based on certain economic and cultural backgrounds and can reflect the characteristics of an era. Modern design, not only grasp the visual effects, but also should pay attention to the needs of the spirit of the audience, fully embodies the design of humanity and the sense of the times.