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一般企业往往习惯于把宣传广告费用投入到电视台、都市报纸等大众媒体上,这些媒体一般费用高昂,面对的人群则非常分散。
Often, businesses are accustomed to investing advertising advertising costs in mass media, such as television stations and city newspapers, which are generally expensive and face a very dispersed population.