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信息化在加快啤酒企业的市场响应速度、降低经营风险,尤其在啤酒安全管理方面发挥了巨大的作用。本文就我国啤酒行业信息化现状、发展趋势以及如何构筑信息化体系等方面进行探讨。1 概述广义地说,凡是利用电子信息技术于企业的生产、管理、办公和商务活动的都是企业信息化的一部分。比如,人们常想到的网络、财会电算化、办公自动化(OA)等,以及今天日渐广用的ERP(企业资源计划管理)、CRM(客户关系管理)等。
Informatization is accelerating the market response speed of beer enterprises and reducing business risks, especially in beer safety management. This article discusses the status quo of China’s beer industry information, development trends and how to build information system. 1 Overview Broadly speaking, all the use of electronic information technology in the production, management, office and business activities are part of the enterprise information. For example, people often think of the network, computerized accounting, office automation (OA), and today’s increasingly widespread use of ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) and so on.