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作为最早从足球专业运动队向股份制企业转变的辽宁足球俱乐部董事长曹国俊说,“奥运经济”概念的提出主要是国际经济一体化的趋势和必然结果。在80年代以前,奥运会只是从地区经济出发,以人文精神角度考虑,仍停留在上层建筑的领域,并未真正推动经济的发展。自从1984年美国洛杉矶运动会才真正走上了“奥运经济”运作的轨道。人文精神与经济效益发生了积极的互动作用。人文精神不仅促动着经济的发展;经济效益也提高了人们投身体育的热情。而在“奥运经济”的发展中,很重要的推动原因与表现应当归于电视传媒。奥运会通过电视在全球的直播,成为企业投资体育的重要趋动力之一。企业产品的推出与宣传恰恰找到了体育,奥运这样一种深入人心的良机。体育、奥运会在某种程度上成全了企业经济,而企业经济投资又极大的推动了体育业的蓬勃发展。但必须看到当美国、欧洲的体育、奥运会已经成为了一种十分可靠的赚钱
As the earliest football professional sports team to shareholding enterprises to change the chairman of Liaoning Football Club Cao Guojun said that the concept of “Olympic economy” is mainly the trend of international economic integration and the inevitable result. Before the 1980s, the Olympic Games proceeded only from the perspective of regional economy and considered it in terms of humanism. It still remained in the superstructure and did not really promote economic development. Since the 1984 Los Angeles Games, the United States has really embarked on the track of “Olympic Economy”. Humanistic spirit and economic benefits have had a positive interaction. Humanistic spirit not only promotes the economic development, but also enhances the enthusiasm of people in sports. In the development of the “Olympic economy”, it is very important to promote the reason and performance should belong to the television media. The Olympic Games broadcast live on television globally, becoming one of the important driving forces for the investment in sports in enterprises. The launching and promotion of enterprise products just found a good opportunity for deeply rooted sports and Olympic Games. Sports, Olympic Games, to some extent, completed the business economy, and corporate economic investment has greatly promoted the vigorous development of the sports industry. But we must see that when the United States, Europe’s sports, the Olympic Games has become a very reliable and profitable