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在报业竞争愈演愈烈的今天,如何使自己的报纸拥有更多的读者,在同类报纸中占有较高的发行量?这是每家报纸及其老总们都在思考和探讨的问题。对此,《镇江日报》集思广益,通过举办中小学生“增华阁作文大赛”这一社会活动,以扩大党报的影响力,培养新读者,并取得可喜成果。增华阁是镇江市一处文化胜迹,因我国的第一部文章总集《昭明文选》诞生于此而闻名。如今,增华阁丰厚的历史文化积淀又被赋予了具有时代特征的新内涵,成了名城镇江的无形资产。于是,
In today’s increasingly competitive newspapers, how to make readers own more newspapers and hold a higher circulation in similar newspapers? This is what every newspaper and its veterans think and discuss. In this regard, “Zhenjiang Daily” brainstorm, through the organization of primary and secondary students, “Zeng Hua Pavilion composition competition” in this social activity, in order to expand the influence of the party newspaper, develop new readers, and achieved gratifying results. Zenghua Pavilion is a cultural attraction in Zhenjiang City, famous for its birth as a result of China’s first collection of essays, “Zhaoming Wenxuan”. Today, Zeng Hua Ge rich historical and cultural heritage has been given a new connotation of the characteristics of the times, became the city of intangible assets Zhenjiang. then,