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上面这个客户的情况,只是在闲谈的时候,从北大方正公司的研发处经理许卫民那里听来的。后来,公司的市场人员由这个案例,提炼出了一句宣传口号:“用经理买一辆汽车的价格,提供一套企业解决方案”。 中小企业面临的最大问题——信息交流不畅 对于中小企业,方正公司有着很清楚的认识,公司的产品业务部副总经理王天恩认为,中小企业面临的最大问题就是信息交流不畅,自身的管理问题到还在其次。信息交流既包括公司内部的沟通,还包括公司与外部的信息交流。中小企业的人员少,基本没有信息部门,获取外部信息的渠道比较窄,而且公司内部又不能做到信息共享,至于对外的信息沟通推广就更加缓慢。
Above the customer’s situation, just chatting, hearing from Peking University Founder’s R & D Manager Xu Weimin there. Later, the company’s marketing staff from the case, extracted a slogan: “Manage the price of a car to buy, provide a set of business solutions.” SMEs face the biggest problem - the poor exchange of information For SMEs, Founder has a very clear understanding of the company’s vice president of product business, Wang Tian-En believes that the biggest problem facing SMEs is the poor exchange of information, their own management The problem is still followed. The exchange of information includes both internal communication and information exchange between the company and the outside. Small and medium-sized enterprises have little staff, basically no information department, access to external information channels are relatively narrow, and the company can not do the sharing of information, as the external communication and promotion of information more slowly.