“全球化是必须认真思考的一个战略难题,闯过了这一关,中印企业才能成为真正的世界级企业。”新加坡国立大学Nitin教授长期从事全球化战略、并购战略及战略联盟的研究,不久前他在接受本刊专访时指出:“中印企业选择战略时可以从以下两个纬度进行考量——公司所在行业的全球化程度和其竞争性资产的可转移性。”两个纬度确定你的战略《商学院》:你曾在自己的文章《直面全球化挑战:新兴市场中的公司战略》中提到,像中印这样新兴市场的企业在制定战略时可以运用Nirai Dawar和Tony Frost的二维理论,可否简要介绍一下这一理论?Nitin:这个理论基于两个纬度:企业所在行业全球化压力的高低和企业竞争性资产的可移植程度。在全球化竞 “Globalization is a strategic problem that must be seriously considered. After passing this barrier, Chinese and Indian enterprises can become truly world-class enterprises.” “Professor Nitin of the National University of Singapore has long been engaged in the globalization strategy, mergers and acquisitions strategy and strategic alliance Study, not long ago, in an interview with his magazine pointed out: ”Chinese and Indian companies choose strategies from the following two latitudes to consider - the degree of globalization of the company’s industry and the competitiveness of its assets can be transferred. “ Two Latitudes Determine Your Strategy ”Business School“: You mentioned in your article ”Globalization Challenges: Corporate Strategies in Emerging Markets" that emerging market players like China and India can use Nirai Nitin: The theory is based on two latitudes: the pressure of globalization in the industry in which the business is located and the portability of competing assets to businesses. In the global competition