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对于大多数产品和品牌来说,一旦从成熟期进入衰退期就很难遏制其颓势,因此如何有效延长产品或品牌在成熟期的市场生命就显得尤为重要。
For most products and brands, it is difficult to curb their decline once they mature from the downturn, so how to effectively extend the life of a product or brand in the mature market is of particular importance.