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考虑消费者对再制造品的价值评价低于新产品,研究了产品回收充足条件下的再制造静态定价和受回收率限制的两阶段再制造动态最优定价;在回收数量充足的最优决策中,不同的再制造成本决定了不同的再制造产品选择,再制造品对新产品产生市场挤兑,同时导致了产品市场的增长,增长效应导致利润的增加,这种市场挤兑和增长效应来源于再制造品的成本节省和价值折扣.在两阶段再制造动态最优决策中,再制造不仅对第二阶段的新产品形成挤兑和整个产品市场增长,并且对第一阶段的新产品产生增长效应,增长程度受到回收率的影响.因此建议企业采用环保宣传增加消费者对再制造品的认可,以及提高回收率来增加企业再制造利润.
Considering that the consumer’s revaluation value of remanufactured products is lower than that of new products, the static pricing of remanufactured products with sufficient product recovery and the optimal dynamic pricing of two-stage remanufacturing under recovery limit are studied. , Different remanufacturing costs determine the choice of different remanufactured products, remanufactured on the new product market run, and led to the product market growth, growth led to profits increase, this market run and growth derived from Remanufacturing cost savings and value discounts in the two-phase remanufacturing dynamic optimal decision-making, remanufacturing not only for the second phase of the new product formation run and the entire product market growth, and the first phase of the new product growth effects , The growth rate is affected by the recovery rate, so it is recommended that enterprises adopt environmental protection publicity to increase consumers’ recognition of remanufactured products and increase recovery rate to increase their remanufactured profits.