人们常说公共关系是一门“内求团结、外求发展”的艺术,阿尔·里斯甚至用“广告消亡,公关关系永生”“广告是风,公共关系是太阳”这样的词句给公关一个近乎至上的位置。公关的根本目的就是为了给组织创造效益,对于媒体这样一个处于市场竞争关系中的组织来说,公关就是为了通过系列活动给媒体提供一个良好的发展空间,从而赢取竞争力,最终目的是创造经济效益。 It is often said that public relations is an art of “seeking unity and seeking development outside the United States.” Alleys even used the phrase “Advertising is imminent, public relations is immortalized,” “Advertising is the wind, and public relations is the sun.” Supremacy of the location. The fundamental purpose of public relations is to create benefits for the organization. For an organization like the media that is in a competitive market, public relations is to create a favorable space for media development through a series of activities so as to gain competitiveness. The ultimate goal is to create Economic benefits.