论文部分内容阅读
我们国家报业广告的发展目前还是处在有巨大潜力和空间的成长阶段、爬坡阶段,远远没有达到巅峰时刻,没有达到鼎盛时期,根本不存在所谓的“寒冬”、“拐点”。经历改革开放30年的风雨洗礼,我国报业实现了长足的发展和进步,报纸的种类和数量都有了大幅度提高,市场影响力和竞争力也有了不同程度的提升,其中一个很重要的成果是诞生了一批深受广大读者和市场欢
At present, the development of our national newspaper advertisement is still at a stage of growth with great potential and space. At the climbing stage, it has far to reach the peak time and has not reached its peak. There is absolutely no so-called “winter”, “turning point” ". After 30 years of reform and opening up, the newspapers and journals in our country have witnessed tremendous growth and progress. The types and numbers of newspapers have risen sharply, and their market influence and competitiveness have also been raised to varying degrees. One of the most important The result is the birth of a group of readers and the market by the majority of joy