当今时代,以知识经济为核心的新技术新革命正席卷全球,宣传工作无论是从形式还是从内容上都已经发生了巨大的变化,宣传工作必须与时俱进才能焕发出新的活力。与时俱进是时代前进的要求,是企业发展的需要,作为企业宣传工作来说,也唯有适应市场的变化,改变传统作法,将自身的生存与企业荣辱与共,将宣传工作当做一项经营事业,不是用传统的 In the modern era, the new revolution of technology and technology centered on the knowledge economy is sweeping the globe. The propaganda work has undergone tremendous changes both in form and content. The propaganda work must be updated with the times to rejuvenate itself. Advancing with the times is the requirement of advancing the times and the need of enterprise development. As an enterprise propaganda work, it is only adapting to the changes in the market, changing the traditional practices, integrating its own survival with enterprise's honor and disgrace, and taking the propaganda work as a Business, not with the traditional