在西部地区尤其是西北五省 ,资源优势没有转化成产品优势 ,有了具有西部特色的优质产品往往却没有一个在本地区和全国叫得响的商标。在西部大开发的新形势下 ,企业要在竞争中立于不败之地 ,就必须牢固树立现代企业市场营销观念 ,抛弃计划经济时期的传统营销观念 ,充分认识商标? In the western part of China, especially in the five northwestern provinces, the resource advantages have not been transformed into product advantages. However, there are often no well-known high-quality products with western characteristics in the region and the national reputable trademarks. In the new situation of the western development, if an enterprise is to remain invincible in the competition, it must firmly establish the concept of modern enterprise marketing, abandon the traditional marketing concept during the planned economy and fully recognize the trademark.