在海南国际旅游岛建设的大背景下,重大节庆和事件活动为打响了海口的知名度。本文章通过对海口节庆活动宣传途径、宣传期限、筹办形式、活动内容、知名度等方面进行实证分析,并从不同类型的居民进行比较研究,得出目前居民获取信息的渠道主要是因特网,不同性别,不同年龄的居民获取信息渠道不同,参与体验式活动是节庆活动的发展重点。 Under the background of the construction of Hainan International Tourism Island, major festivals and events have started the fame of Haikou. This article empirically analyzes the propaganda channels, propaganda deadlines, organizing forms, activity contents, and popularity of festival activities in Haikou, and makes comparative studies from different types of residents, and concludes that the current channels for residents to access information are mainly the Internet, different sexes People of different ages have different access to information channels, and participating in experiential activities is the focus of development of festivals.