改革开放以来,社会经济迅速发展,市场营销活动日益火爆。为了多做生意、多挣钱,一些商场的经营策划人使出浑身解数,花样翻新地搞促销,有的措施得当,不落俗套,收到良好的效果;有的费力不讨好,营销成本增加,销售业绩却未必能同步增长;有的没有真本事,只想以歪门邪道、低级趣味来 Since the reform and opening up, rapid social and economic development, marketing activities are increasingly popular. In order to do more business, make more money, some shopping malls, business planners do their best, tricks to engage in promotional promotions, and some measures properly, unconventional, received good results; some effortless, marketing costs increase , Sales performance may not be able to simultaneously increase; some do not have the real ability, just want to crooked evil, low-level fun