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“任何的一个组织,可以简单地归纳出两个功能:创新和营销”热烈欢迎鸿翥吉马教授(Kwaku Atuahene-Gima)是中欧国际工商学院市场营销学和创新管理学教授、市场与创新研究中心主任。鸿翥吉马教授在澳大利亚伍伦贡大学获得管理学博士学位。
“An organization of any kind can simply sum up two functions: Innovation and Marketing ” A warm welcome Kwaku Atuahene-Gima is Professor of Marketing and Innovation Management at CEIBS, Innovation Research Center. Prof. Hiroshi Gima received his Ph.D. in management from the University of Wollongong in Australia.