论文部分内容阅读
短短三个月时间,因无法承受市场之低迷,低价入市、打折促销、拍卖、买卖家讨价还价和挂价销售纷纷上演,杭州楼市就这样回归了营销时代,价格战愈演愈烈,价格成为了决定楼盘命运的主导因素。其实,价格本该就是成熟的市场竞争环境里决定产品能否生存的最重要因素之一,同时,也是产品价值的最终体现。杭州楼市的这三个月“价格拉锯”期,我们暂且认为它是宏观调控后的第一轮价格战。那么,当这一轮价格战演练至今,市场究竟呈现出什么样的变化?通过各个板块内楼盘的定价表现,新的价格体系是否形成?面对扑朔迷离的市场前景,买家是继续观望还是及时下单,卖家是严
Just three months time, due to unbearable market downturn, low-cost market, discounts, auctions, buyers and sellers bargain and price sales staged, Hangzhou property market so back to the marketing era, the price war intensified, the price has become a decision The leading factor in the destiny of real estate. In fact, the price should have been one of the most important factors in determining whether a product can survive in a mature market competition environment, and meanwhile, it is also the ultimate embodiment of product value. Hangzhou property market in these three months “price seesaw” period, we temporarily think it is the first round of macro-control price war. So, when this round of price war exercises so far, the market shows exactly what kind of change? Through the performance of various sectors of the real estate pricing performance, the formation of a new price system? Facing confusing market prospects, the buyer is to wait and see or in a timely manner Order, the seller is strict