世界上最大的化学公司——杜邦公司的营销人员经过周密的市场调查后,发明了著名的杜邦定律:即63％的消费者是根据商品的包装和装饰进行购买决策的;到超级市场购物的家庭主妇,由于精美包装和装饰的吸引,所购物品通常超过她们出门时打算购买数量的45％。可以看出,包装是商品的脸面和衣着,它作为商品的“第一印象”进 The world’s largest chemical company - DuPont’s marketing staff after careful market research, invented the famous DuPont law: 63% of consumers are based on the packaging and decoration of goods to make purchasing decisions; to the supermarket shopping Housewives, attracted by their exquisite packaging and decoration, usually buy more than 45% of the quantity they plan to buy when they go out. As can be seen, the package is the face and clothing of the product, which is the “first impression” of the product