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一个企业想要在激烈的厮杀中突出重围,它的独特新颖的品牌理念、市场定位必须准确。佟杰给壹鞋库的品牌理念定位为:超轻、舒适、赤足体验。所有鞋履的设计、研发、刨新部围绕这一理念展开。随着中国经济的发展,人民生活水平的提高,内需不断扩大,市场机遇前所未有地广阔,各行各业都想分一杯羹。但是,随着巨大商机结伴而来的,就是激烈而复杂的市场竞争。这一点,对于壹鞋库的创始人——佟杰来说,体会非常深刻。一个企业想要在激烈的厮杀中突出重围,它的独特新颖的品牌理念、市场定位必
An enterprise wants to highlight the encirclement in the fierce fighting, its unique and innovative brand concept, market positioning must be accurate. Tong Jie to one shoe brand positioning as: ultra-light, comfortable, barefoot experience. All footwear design, research and development, planing new Department around this idea. With the development of China’s economy, the improvement of living standards of the people, the continuous expansion of domestic demand, unprecedented market opportunities and the desire of all walks of life for a piece of cake. However, with the huge business opportunities come together, it is fierce and complicated market competition. This point, for the founder of one shoe store - Tong Jie, the experience is very profound. A business wants to highlight the encirclement in the fierce fighting, its unique and innovative brand concept, market positioning will