在信息时代,比较电视媒体,广播处于公认的弱势地位,但分析广播与电视的强弱高下,不应停留在思辩的层面,而要回到现实中来,为工作实践服务。借助理性认识拟定和探索广播摆脱困境、祛弱图强的途径,广播媒体首先就应找准自己的生存发展空间。调整事业发展战略。每一个时代,都必须有与它相适应的广播事业发展战略。1983年国家提出的“四级办广播”战略,为扩大广播覆盖、促进广播事业发展,发挥了积极的作用。但随着我国社会经济的发展变化,高新技术 In the information age, broadcasting and television are comparatively disadvantaged compared with broadcasting media. However, analyzing the strengths and weaknesses of radio and television should not stop at the level of thinking and debate. Instead, it should return to reality and serve as a practical work place. With the aid of rational knowledge to formulate and explore ways for broadcasting to get out of its predicament and weaken its own power, broadcasting media should first identify its own space for survival and development. Adjust career development strategy. In every age, there must be a broadcasting business development strategy compatible with it. The strategy of “four radio stations” put forward by the country in 1983 has played an active role in expanding radio coverage and promoting the development of broadcasting. However, with the development of China’s socio-economic changes, high-tech