服饰品牌专卖店体验性设计是在体验经济飞速发展的时代背景下做出的一种战略选择,从而满足消费者日益高涨的体验需求,在激烈的市场竞争中用体验性设计获得差异化竞争优势,并获得较高的经济价值。休闲服饰品牌专卖店进行体验性设计的目的是使品牌旗下的产品包含体验元素,或将品牌专卖店的所有提供物——有形产品、服务产品以及购物环境等转化为体验。 The experiential design of apparel brand stores is a strategic choice made under the background of experiencing rapid economic development so as to meet the ever-increasing demand for experience of consumers and obtain differentiated competitive advantages through experiential design in the fierce market competition , And get higher economic value. The purpose of the experiential design of a casual clothing brand store is to make the products under the brand include an experiential element or to translate all offers of the brand’s store - tangibles, service offerings, and shopping environments.