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凭借精细化的管理,无印良品在中国逆势扩张,5年时间里,不仅保持销售和利润的双增长,店铺数量还增加了10倍近两年,随着互联网经济对实体店的冲击,很多百货类店铺在中国的生存日益艰难,一些曾经取得骄人业绩的国际品牌或勉力维持,或逐渐退出了中国市场。但就在业界纷纷感叹世道艰难之际,有一家来自于日本、名为“MUJI(无印良品)”的生活杂货店却逆势扩张,5年时间里,不仅保持销售和利润的双增长,店铺数量还增加了10倍。更令人惊叹的是,相比其他同类品牌,无印良品似乎对店铺位置没有那么在意。2011年,其位于北京西单大悦城
With refined management, MUJI contrarian expansion in China, 5 years, not only to maintain double sales and profits growth, the number of stores also increased by 10 times the past two years, with the impact of the Internet economy on the store, Many department stores have become increasingly difficult to survive in China. Some international brands that have achieved remarkable results have managed to maintain or gradually withdraw from the Chinese market. But while the industry has all along lamented the hard times, one domestic grocery store named MUJI from MUJI has been expanding contrarian. In five years, it has not only kept its sales and profit double Growth, the number of stores has also increased 10 times. Even more amazing is that compared to other similar brands, MUJI does not seem to care about the location of the store. In 2011, it is located in Beijing Xidan Joy City